This editorial fashion image was shot in Milan, Italy. After more than 30 years creating both still and motion content for advertising agencies and direct clients, I’ve learned that good fashion editorial, and advertising photography, is often about contrast.
This location already had years of “character” built up, so my job was to shape the light, control the shadows, and let the background contrast with the model the wardrobe and the model.
When I’m in Milano, I stay with a dear friend and I pass by this location every time I walk to the Metro station closest to the apartment. It is a short, very narrow alley, and is a dead end. Most people in Milan walk past without thinking about how it looks, I saw it as being pretty cool.
So not a lot of people walking through the set. Actually, no one walks through. A few will stop and watch. But Milan is full of photographers, so it is not an unusual thing to see.
BTS photo below.
