Problem Solving Commercial Advertising Photographer and Director, Just about every project will have some level of issue, challenge and sometimes... a real problem, like there is a doctor needed in a foreign country (Call American Express, they can help.) The examples below will show how some of these can be addressed. We always want everything perfect, however like the rest of life, perfect can be tough. My first choice is to get the image in camera, meaning shoot the perfect shot not needing any "Help". And we mostly get this. However almost every image can use some level of "Adjustment".
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Photographic Problem Solving

Just about every project will have some level of issue, challenge and sometimes... a real problem, like there is a doctor needed in a foreign country (Call American Express, they can help.) The examples below will show how some of these can be addressed. We always want everything perfect, however like the rest of life, perfect can be tough. My first choice is to get the image in camera, meaning shoot the perfect shot not needing any "Help". And we mostly get this. However almost every image can use some level of "Adjustment".

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As a photographer I will take the time to make the shot get as close to perfect as I can, but sometimes things go wrong. A model's face breaks out the morning of the shoot, a bad hair day, the wardrobe does not quite fit the model correctly, the weather changes dramatically for the worse, a model wakes up very sick, a model got lost, had a flat tire, car quit, the model shows up and says "I can't do that because I'm allergic to: cats or dogs or horses or perfume" etc. I have experienced all of these issues and more.

If there is an issue, and if I know via experience it is a simple fix in post, I will tell the client and the styling crew, "Do not spend as lot of time on that".

The reason? The "issue" may take 20 minutes to fix on set, and 3 minutes for me to fix this problem in post production. I would prefer to spend the time on set shooting. This is really a dollar and cents issue. On set we will have from a small crew to upwards of 70 people, meaning the dollars spent per minute is high vs. me retouching something simple in the office.

Now if this is a video shoot, and I know via experience that the "issue" is a nightmare to fix in post, then I'll give the styling crew all of the time they need to make the correction.

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We are based in New York City, Atlanta, Georgia, USA & Milan, Italy, and serve the nation and travel worldwide for projects, both video and stills. On average we travel 175 days a year from all over the USA, to Singapore to Japan, Europe and the Middle East. We are normally in Europe 2 or 3 times a year, mostly Italy and Germany, shooting for clients there.

If you would like to use this image, or any of my images for mock or comp use, please just ask. There is never a charge for this service. Educational use is permitted without charge, unless published, but please ask first. All commercial use is available only with a limited copyright release prior to use from the copyright holder, Steve Thornton. Thanks for looking!


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