Problem Solving Commercial Fashion Advertising Photographer, Steve Thornton
Problem Solving Commercial Advertising Photographer, Steve ThorntonLink to my Instagram pageSpacer Link to my LinkedIn page
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Before & After rollover image, Problem Solving Commercial Advertising Photographer, Steve Thornton

Problem Solving Commercial Fashion Advertising Photographer, Steve Thornton

About the image

This industrial lifestyle image was shot in Texas in a massive warehouse with very high ceilings, dim lighting and almost no electrical outlets anywhere in the warehouse. We knew from experience that all of the warehouses this company has have this common situation.

The solution was to rent two 2000 watt gasoline powered generators. By having 2 we avoided running really long extension cords plus in a pinch if one does die, we can use just one. Although in my experience, Honda's generators are very reliable and I have never had a failure.

Problems:
Very dim lighting throughout warehouse.
No electrical outlets in warehouse.

Solutions:
Rent two 2000 watt gasoline powered generators.

Problem Solving Commercial Photographer, Steve Thornton
For Photographers

The Gear:
A Canon digital camera set to 1250 ISO, 1/160 second shutter speed using a
Sigma 85mm f1.4 lens set to f3.2 sitting on a
Sachtler fluid head attached to a
Gitzo CF tripod, the strobes were triggered using a
PocketWizard MiniTT1 Radio Slave.

The Light:
2 Dynalight 2000 watt strobe packs, using 2 heads, one just using a reflector, on the left, the other using a huge softbox plugged into 2 different Honda 2000 watt generators.

Problem Solving Photographer, Steve Thornton

If you would like to use this image, or any of my images for mock or comp use, please just ask. There is never a charge for this service. Educational use is permitted without charge, unless published, but please ask first. All commercial use is available only with a limited copyright release prior to use from the copyright holder, Steve Thornton. Thanks for looking!

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