This industrial lifestyle advertising image was shot for a major industrial client in Mississippi, USA as a part of an advertising imagery library building project. The challenge in this type of imagery is to design the lighting, set up the lights and light control devices and shoot the imagery as quick as you can, while still being safe, still do a great job, in order to save time. There are 2 reasons time is important: 1-The clients almost always want more shots than time permits and 2-We are delaying production while we are shooting, and sometimes while we are setting up we can delay work, costing the company we are working with a lot of money. As one client put it: "We are delighted you are here... but we'll be glad when you leave." It took my crew about 45-50 minutes to set up all of the lights and get the light values close. Then the art director and I got into the bucket of the boom truck and I directed my lead assistant to dial the power up or down to get the strobe power set to the final settings and I then shot for about 8 minutes directing the talent and moving the bucket lift to several different POV (Point Of View).
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Professional industrial lifestyle photography & video, industrial lifestyle branding photography, photographer industrial lifestyle, industrial lifestyle photographers in atlanta georgia, industrial lifestyle marketing campaign photography, industrial lifestyle advertisement photographers, industrial lifestyle advertisement photographers, industrial lifestyle photographers nyc

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About the image

This industrial lifestyle advertising image was shot for a major industrial client in Mississippi, USA as a part of an advertising imagery library building project.

The challenge in this type of imagery is to design the lighting, set up the lights and light control devices and shoot the imagery as quick as you can, while still being safe, still do a great job, in order to save time.

There are 2 reasons time is important:

1-The clients almost always want more shots than time permits and
2-We are delaying production while we are shooting, and sometimes while we are setting up we can delay work, costing the company we are working with a lot of money.

As one client put it: "We are delighted you are here... but we'll be glad when you leave."

It took my crew about 45-50 minutes to set up all of the lights and get the light values close. Then the art director and I got into the bucket of the boom truck and I directed my lead assistant to dial the power up or down to get the strobe power set to the final settings and I then shot for about 8 minutes directing the talent and moving the bucket lift to several different POV (Point Of View).

See the behind the scenes photos below.

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For Photographers

The Gear: Canon digital camera set to 1/250 of a second shutter speed, 2500 ISO and a Canon 400mm f2.8 lens with a 2X converter set to f5.6. The 2X converter doubles the focal length of the lens, so we are shooting this with an 800mm focal lens.

The Light: A rainy cloud filled sky with fog in the distance.

See the behind the scenes photos below.


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We are based in New York City, Atlanta, Georgia, USA & Milan, Italy, and serve the nation and travel worldwide for projects, both video and stills. On average we travel 175 days a year from all over the USA, to Singapore to Japan, Europe and the Middle East. We are normally in Europe 2 or 3 times a year, mostly Italy and Germany, shooting for clients there.

If you would like to use this image, or any of my images for mock or comp use, please just ask. There is never a charge for this service. Educational use is permitted without charge, unless published, but please ask first. All commercial use is available only with a limited copyright release prior to use from the copyright holder, Steve Thornton. Thanks for looking!

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All images and this entire website is © Steve Thornton

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What can we do for you?

Steve Thornton & The Team.




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Contact Us!Home Page!

Link to my Instagram page    Link to my LinkedIn page



All images and this entire website is © Steve Thornton