This industrial lifestyle advertising image was shot for a major industrial client in Mississippi, USA as a part of an advertising imagery library building project. The challenge in this type of imagery is to design the lighting, set up the lights and light control devices and shoot the imagery as quick as you can, while still being safe, still do a great job, in order to save time. There are 2 reasons time is important: 1-The clients almost always want more shots than time permits and 2-We are delaying production while we are shooting, and sometimes while we are setting up we can delay work, costing the company we are working with a lot of money. As one client put it: "We are delighted you are here... but we'll be glad when you leave." It took my crew about 45-50 minutes to set up all of the lights and get the light values close. Then the art director and I got into the bucket of the boom truck and I directed my lead assistant to dial the power up or down to get the strobe power set to the final settings and I then shot for about 8 minutes directing the talent and moving the bucket lift to several different POV (Point Of View).
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Professional industrial lifestyle photography & video, industrial lifestyle branding photography, photographer industrial lifestyle, industrial lifestyle photographers in atlanta georgia, industrial lifestyle marketing campaign photography, industrial lifestyle advertisement photographers, industrial lifestyle advertisement photographers, industrial lifestyle photographers nyc

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About the image

This industrial lifestyle advertising image was shot for a major industrial client in Mississippi, USA as a part of an advertising imagery library building project.

In order to save time, the challenge in this type of imagery is to design the lighting, set up the lights and light control devices, shoot the imagery as quick as you can, yet being safe and still doing a great job.

There are 2 reasons time is important:

1-The clients almost always want more shots than time permits and
2-We are delaying production while we are shooting, and sometimes while we are setting up, we can additionally delay work, costing the company we are working with a lot of money.

As one client put it: "We are delighted you are here... but we'll be glad when you leave."

It took my crew about 45-50 minutes to set up all of the lights and get the light values close. Then the art director and I got into the bucket of the cherry picker lift, moved the bucket into position then I directed my lead assistant to dial the power up or down to get the strobe power set to the final settings. Once I was happy with the light, I shot for about 8 minutes directing the talent and moving the bucket lift to several different POV's (Point Of View).

After finishing, and while my assisting crew removed all of the gear, I grabbed my lead assistant, walked to the next interior shot, showed him what I wanted lighting wise and left. While the crew went to the next shot and set it up, the art director & I went outside to shoot 3 or 4 shots at sunset using the same cherry picker lift we used for this image.

See the behind the scenes photos below.

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For Photographers

The Gear: A Canon camera using 640 ISO and 1/125 second shutter speed using a Canon 24-70mm f2.8 lens set to 42mm and f5.6, hand held with a PocketWizard FlexTT5 radio strobe sync mounted on the hot shoe.

The Light:
The primary light was 6000 watt seconds of light from three 2000 watt second Dynalite power packs into a
91" Rime light with full diffusion
The secondary light, for models & back of the pipe, was from a medium Chimera soft box powered with a Dynalite 1000 watt second pack and
The tertiary light, connected to a Dynalite 500 watt second pack, is adding a small amount of light inside the blue & green pipe. See below for BTS (Behind The Scenes) photo.


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We are based in New York City, Atlanta, Georgia, USA & Milan, Italy, and serve the nation and travel worldwide for projects, both video and stills. On average we travel 175 days a year from all over the USA, to Singapore to Japan, Europe and the Middle East. We are normally in Europe 2 or 3 times a year, mostly Italy and Germany, shooting for clients there.

If you would like to use this image, or any of my images for mock or comp use, please just ask. There is never a charge for this service. Educational use is permitted without charge, unless published, but please ask first. All commercial use is available only with a limited copyright release prior to use from the copyright holder, Steve Thornton. Thanks for looking!

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All images and this entire website is © Steve Thornton

This is who, or what we are, what we can do or have already done: industrial lifestyle website photography, new york photographer industrial lifestyle, industrial lifestyle photographers nyc, industrial lifestyle advertising campaign photography, industrial video director, industrial video directors, industrial advertising photographers, industrial films, industrial advertising photography, industrial lifestyle marketing photographers, industrial professional photographer, industrial lifestyle advertising photographer, industrial lifestyle advertising photographers, industrial photographers in nyc, industrial advertising photographer, industrial lifestyle photography campaign, industrial lifestyle photography for advertising, industrial video shoots, industrial website images, industrial photography advert, industrial photography advertising, industrial advertisement photographers, industrial branding images, industrial branding photographer, industrial magazine photographer, industrial marketing campaign photography, industrial film director, industrial advertising campaign photographer, industrial advertising campaign photography, industrial international photographer, industrial international photographers, industrial branding image, industrial photoshoot production, industrial lifestyle branding images, industrial lifestyle branding photographer, industrial photography for advertising, industrial photography production, nyc industrial advertising for photography, industrial lifestyle photographer, nyc industrial lifestyle photographers, photographer industrial lifestyle, industrial lifestyle advertise photographers, industrial lifestyle photo library photographer, industrial lifestyle photograph library photographer, industrial lifestyle photograph library photographers, industrial photography campaign, industrial lifestyle advertising photography, industrial lifestyle marketing photographys, industrial lifestyle photo advertisings, industrial advertising campaign photographers, industrial editorial photographers, industrial website photography, industrial lifestyle advertisement photographers, industrial lifestyle advertisement photographers, industrial lifestyle advertising campaign photographer, industrial lifestyle branding image, industrial marketing photographer, industrial films, industrial photographers, industrial photographers in atlanta georgia, industrial photographers in new york city, industrial lifestyle advertising for photography, industrial photographer advert, industrial editorial photographer, industrial advertise photographers, industrial advertisement photographers, and industrial lifestyle photographer.

What can we do for you?

Steve Thornton & The Team.




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All images and this entire website is © Steve Thornton