A commercial industrial photograph of a pickup truck driving on a lonely dirt farm road after sunset in the rain. The underlying theme was “We are here for you.” The image was to show that even at night, on weekends, after hours, if you call me, I will get to my truck, drive to the office, pull the parts you think you need and I'll drive them to you, even if it takes 3-4 hours. And they do this for their customers at no additional charge. We were hired to shoot a series of industrial lifestyle photos for a major industrial supply company to expand their photo library. This was a scout day and I told the client that I want to shoot something “Extra” for them if conditions permitted. We were scouting locations and on the way to another location I saw earlier in the day, I spotted this road. When we got to the location we discovered the access was blocked. So I told the client to turn around and about 2 miles down the road on the right was another location that would be perfect. By now we are running out of time so I left them to get headed back and drove to this location and started to set up. I gave the driver in the pickup a 2 way radio and told him to drive down until I said to turn around. I also had my assistant take a small LED light and batteries and asked him to set the color temperature to 3000°. I also put some “Black Wrap” on the led so it would not be seen by the camera. Black wrap is a very heavy aluminum foil that is flat black on both sides. You cut off what you need and shape it to fit the light you want to flag off. I set the camera and lens on my O'Connor fluid head and told them to turn around. I had my assistant raise the LED panel's light output until I could see a change in the driver's face. I did not want to over light him, just enough so one could see him. This is shot during the “Blue Hour”, which is really the blue 20-30 minutes and the optimum time really lasts for just 5 minutes. Between the headlights, the LED panel, the blue fog in distance, the pecan grove on the left, the green undergrowth all together, to me, makes a powerful image. The best part for the client? It was my extra photo I shot at no charge. This was the first job with this client and every year after this project they would hire us 4 to 6 times a year, each time was a 3 day project. Everyone at this company that has seen this image remembers it and mentions it to me.
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Professional industrial lifestyle photography & video, industrial lifestyle branding photography, photographer industrial lifestyle, industrial lifestyle photographers in atlanta georgia, industrial lifestyle marketing campaign photography, industrial lifestyle advertisement photographers, industrial lifestyle advertisement photographers, industrial lifestyle photographers nyc

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About the image

A commercial industrial photograph of a pickup truck driving on a lonely dirt farm road after sunset in the rain. The underlying theme was “We are here for you.” The image was to show that even at night, on weekends, after hours, if you call me, I will get to my truck, drive to the office, pull the parts you think you need and I'll drive them to you, even if it takes 3-4 hours.

And they do this for their customers at no additional charge.

We were hired to shoot a series of industrial lifestyle photos for a major industrial supply company to expand their photo library. This was a scout day and I told the client that I want to shoot something “Extra” for them if conditions permitted. We were scouting locations and on the way to another location I saw earlier in the day, I spotted this road. When we got to the location we discovered the access was blocked. So I told the client to turn around and about 2 miles down the road on the right was another location that would be perfect.

By now we are running out of time so I left them to get headed back and drove to this location and started to set up. When they arrived, I gave the driver in the pickup a 2 way radio and told him to drive down until I said to turn around.

I also had my assistant take a small LED light and batteries and asked him to set the color temperature to 3000°. I also put some “Black Wrap” on the led light panel so it would not be seen by the camera. Black wrap is a very heavy aluminum foil that is flat black on both sides. You cut off what you need and shape it to fit the light you want to flag off.

I set the camera and lens on my O'Connor fluid head and told them to turn around. I had my assistant raise the LED panel's light output until I could see a change in the driver's face. I did not want to over light him, just enough so one could see him.

This is shot during the “Blue Hour”, which is really the blue 20-30 minutes and the optimum time really lasts for just 5 minutes. Between the headlights, the LED panel, the blue fog in distance, the pecan grove on the left, the green undergrowth all together, to me, makes a powerful image.

The best part for the client? It was my extra photo I shot at no charge. This was the first job with this client and every year after this project they would hire us 4 to 6 times a year, each time was a 3 day project. Everyone at this company that has seen this image remembers it and mentions it to me.

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For Photographers

The Gear: Canon digital camera set to 1/250 of a second shutter speed, 2500 ISO and a Canon 400mm f2.8 lens with a 2X converter set to f5.6. The 2X converter doubles the focal length of the lens, so we are shooting this with an 800mm effective focal length lens.

The Light: A rainy cloud filled sky with fog in the distance with a small LED panel held in place by an assistant.

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We are based in New York City, Atlanta, Georgia, USA & Milan, Italy, and serve the nation and travel worldwide for projects, both video and stills. On average we travel 175 days a year from all over the USA, to Singapore to Japan, Europe and the Middle East. We are normally in Europe 2 or 3 times a year, mostly Italy and Germany, shooting for clients there.

If you would like to use this image, or any of my images for mock or comp use, please just ask. There is never a charge for this service. Educational use is permitted without charge, unless published, but please ask first. All commercial use is available only with a limited copyright release prior to use from the copyright holder, Steve Thornton. Thanks for looking!

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All images and this entire website is © Steve Thornton

This is who, or what we are, what we can do or have already done: industrial lifestyle website photography, new york photographer industrial lifestyle, industrial lifestyle photographers nyc, industrial lifestyle advertising campaign photography, industrial video director, industrial video directors, industrial advertising photographers, industrial films, industrial advertising photography, industrial lifestyle marketing photographers, industrial professional photographer, industrial lifestyle advertising photographer, industrial lifestyle advertising photographers, industrial photographers in nyc, industrial advertising photographer, industrial lifestyle photography campaign, industrial lifestyle photography for advertising, industrial video shoots, industrial website images, industrial photography advert, industrial photography advertising, industrial advertisement photographers, industrial branding images, industrial branding photographer, industrial magazine photographer, industrial marketing campaign photography, industrial film director, industrial advertising campaign photographer, industrial advertising campaign photography, industrial international photographer, industrial international photographers, industrial branding image, industrial photoshoot production, industrial lifestyle branding images, industrial lifestyle branding photographer, industrial photography for advertising, industrial photography production, nyc industrial advertising for photography, industrial lifestyle photographer, nyc industrial lifestyle photographers, photographer industrial lifestyle, industrial lifestyle advertise photographers, industrial lifestyle photo library photographer, industrial lifestyle photograph library photographer, industrial lifestyle photograph library photographers, industrial photography campaign, industrial lifestyle advertising photography, industrial lifestyle marketing photographys, industrial lifestyle photo advertisings, industrial advertising campaign photographers, industrial editorial photographers, industrial website photography, industrial lifestyle advertisement photographers, industrial lifestyle advertisement photographers, industrial lifestyle advertising campaign photographer, industrial lifestyle branding image, industrial marketing photographer, industrial films, industrial photographers, industrial photographers in atlanta georgia, industrial photographers in new york city, industrial lifestyle advertising for photography, industrial photographer advert, industrial editorial photographer, industrial advertise photographers, industrial advertisement photographers, and industrial lifestyle photographer.

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Steve Thornton & The Team.




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Contact Us!Home Page!

Link to my Instagram page    Link to my LinkedIn page



All images and this entire website is © Steve Thornton