Professional Imagery Award Winning Commercial Lifestyle Advertising photographer and video director
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Lifestyle imagery

What is Lifestyle imagery or what is Lifestyle photography or video/motion? It is a still or motion image of someone doing something that is part of their lives. This can range from getting dressed, running, working at the office, working on a car, working in a warehouse, having dinner, talking to someone or several some ones, playing basketball, ad infinitum. If you do it, that could be lifestyle.

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For Photographers

The challenges:

Other than light, which is the single most important element in any given image/photograph, the hardest part of lifestyle imagery is getting an image that is 100% believable. Normally in shooting Lifestyle imagery you are faced with taking photos of people you may not know, shooting with people they do not know either, shooting on location they may not be familiar or comfortable with.

The casting of the players (models and/or actors) is one of the primary keys to success. The other is having trained your eye to know what looks real or not, and then know how to get your talent comfortable and understand what you, the photographer or director, need from them to be successful. I have been shooting lifestyle imagery for 25+ years and I am very comfortable shooting and directing couples or groups. I know what to look for and know if I am or I'm not getting it.

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We are based in Atlanta, Georgia, New York City, USA & Milan, Italy, and serve the nation and travel worldwide for projects, both video and stills. On average we travel 175 days a year from all over the USA, 48 out of 50 states, to Singapore to Japan, Europe and the Middle East. We are normally in Europe 2 or 3 times a year, mostly Italy and Germany, shooting for clients there.

If you would like to use this image, or any of my images for mock or comp use, please just ask. There is never a charge for this service. Educational use is permitted without charge, unless published, but please ask first. All commercial use is available only with a limited copyright release prior to use from the copyright holder, Steve Thornton. Thanks for looking!

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All images and this entire website is © Steve Thornton