Award Winning Fly Fishing Lifestyle Photography + Video, editorial and advertising, Atlanta, GA, New York City, USA, Milan, Italy
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Fly Fishing Lifestyle Photography

With lifestyle photography projects, casting is important. We base the talent we hire on the client's needs. Fly fishing lifestyle imagery is frequently just a single person but could also be a small group. Having the right mix of good talent, models, is one of the keys in having a successful shoot. As in all sports, it is imperitive that whomever we hire as talent for a fly fishing project MUST be well versed in fly fishing and an experienced fly fisherman. Anything less and you will not have a technically correct image and a true fisherman looking at the photo will see the problem.

The Photographer and/or The Director:

When we are shooting for a client, either the shot list, the layouts or direction from the client will help shape the imagery and the time of day. Generally speaking the director or the photographer will have a lot of sway, but the number of images that need to be created will dictate a lot of what can be done in the time allowed.

The Crew:

Once the director or photographer tells the crew what they are wanting, the crew will tend to setting the lights, reflectors in place cameras with lenses ready for the photographer to ask for them, or the photographer may pickup a camera and just say to the model/talent, "Wade to that point and cast and do not look at the camera" and not need anything.

For most outdoor lifestyle photography or video, it means maybe some light make up, simple hair styling, wardrobe styling, and the styling crew will do all of this based on what the client is looking for. For fly fishing will need waders, a net, a box of flys that are correct for the area we are shooting in, fly fishing rod and reel, forceps, if the talent is middle aged or older a clip on magnifer, a vest etc.

When shooting fly fishing lifestyle imagery whether it is for branding, advertising or editorial use, brings different challenges to the photographer and/or director. Normally the biggest challenge is directing the talent in a way so the action does not look like it is forced or look like they are "Posing" for the camera.

All of the models I used for these images have been through a casting process to help insure we have the right look for our clients. The other qualities we look for are models that are comfortable with themselves, that move but not too much or exaggerated to the point it looks forced.

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We are based in New York City, Atlanta, Georgia, USA & Milan, Italy, and serve the nation and travel worldwide for projects. On average we travel 175 days a year from all over the USA, to Singapore to Japan, Europe and the Middle East. We are normally in Europe 2 or 3 times a year, mostly Italy and Germany, shooting for clients there.

If you would like to use this image, or any of my images for mock or comp use, please just ask. There is never a charge for this service. Educational use is permitted without charge, unless published, but please ask first. All commercial use is available only with a limited copyright release prior to use from the copyright holder, Steve Thornton. Thanks for looking!

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All images and this entire website is © Steve Thornton


This is who, or what we are, what we can do or have already done: Fly fishing lifestyle, fly fishing advertising campaign photographers, fly fishing advertise photographer, fly fishing advertising for photography, fly fishing advertising photographer, fly fishing lifestyle editorial photographer, fly fishing branding photographer, fly fishing branding photos, fly fishing magazine photographer, fly fishing marketing campaign photography, fly fishing advertisement photographer,fly fishing branding photographer, fly fishing advertising campaign photography, fly fishing photography campaign, fly fishing branding photography, fly fishing marketing photography, fly fishing photo advertising, fly fishing photographer advertising, fly fishing marketing photographer, fly fishing advertisement photographers, fly fishing advertising photographers, fly fishing photography advert, fly fishing branding photographers, fly fishing marketing photographers, fly fishing branding images, fly fishing editorial photographer, fly fishing editorial photographers, fly fishing advertising campaign photographer, fly fishing advertising photography, fly fishing branding image, fly fishing photography for advertising, fly fishing website images, fly fishing website photography and fly fishing lifestyle short films.

What can we do for you?

Steve Thornton & The Team.




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Contact Us!Home Page!

Link to my Instagram page    Link to my LinkedIn page

All images and this entire website is © Steve Thornton