Contemporary Lifestyle Photography

With contemporary lifestyle photography and/or video projects, casting is important. We will base the talent we hire on the client's needs. Lifestyle imagery can be as simple as single person all the way to a large group. Having the right mix of good talent, models and/or actors, is one of the big keys in having a successful shoot.

The Photographer and/or The Director:

When we are shooting for a client, either the shot list, the layouts or direction from the client will help shape the imagery and the time of day. Generally speaking the director or the photographer will have a lot of sway, but the number of images that need to be created will dictate a lot of what can be done in the time allowed. If the project is to be shot outside, I always prefer to shoot at sunrise, sunset, predawn, blue hour or during periods of weather whenever possible.

The Crew:

Once the director or photographer tells the crew what they are wanting, the crew will tend to setting the lights, reflectors in place, cameras with memory cards, fresh batteries, lenses ready to be pulled out of the lens case and onto a body at the request of the photographer. Or the photographer may pickup a camera and just say to the model or actor, "Stand there and look at the camera" and not need anything.

For most lifestyle photography, or video, it means some clean make up, simple hair styling, wardrobe styling, and the styling crew will do all of this based on what the client is looking for.

When shooting contemporary lifestyle imagery, photography or video, whether it is for branding, advertising or editorial use, it brings different challenges to the photographer and/or director. Normally the biggest challenge is directing the talent in a way so the action does not look like it is forced or look like they are "Posing" for the camera. Another challenge is wardrobe, is it important that the quality of clothes match the demographics of our client's core customers. Finding the right locations is important also.

All of the models I used for these images have been through a casting process to help insure we have the right look for our clients. The other qualities we look for are models that are comfortable with themselves, that move but not too much or exaggerated to the point it looks forced.

We are based in Los Angeles, California, Atlanta, Georgia, both in the USA, & Milan, Italy, and serve the nation and travel worldwide for projects, both video and stills. On average we travel 175 days a year from all over the USA, 48 out of 50 states, to Singapore to Japan, Europe and the Middle East. We are normally in Europe 2 or 3 times a year, mostly Italy and Germany, shooting for clients there.

If you would like to use this image, or any of my images for mock or comp use, please just ask. There is never a charge for this service. Educational use is permitted without charge, unless published, but please ask first. All commercial use is available only with a limited copyright release prior to use from the copyright holder, Steve Thornton. Thanks for looking!

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Steve Thornton & The Team.

 

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