This lifestyle advertising photo of business men was taken in New Orleans close to sunset. When shooting lifestyle the casting process is important and we spend a lot of time with the casting process. On major projects we'll set up a test shoot to see which model(s) work the best. I had scouted for this location on and off for about 3 days. I wanted to shoot into the sun, meaning the street had to run very close to east - west, with a clear shot to the sun late in the day, meaning tall trees or buildings would interfere. Plus I wanted a wide road and with car traffic for the background element and a traffic light to stop traffic. This was the perfect location. So the shoot day arrived and I started to shoot several ideas in another location but close to this one with all of the models all the time watching the time to get this shot, the last image of the shoot. We move to the location and we start to shoot. It was hampered by the fact that when the traffic light changed, I could not shoot. 3 minutes after I started to shoot, a police car rolls up with its light flashing close to the models. I'm thinking there is a problem of us shooting there. I had given 2 of the models two-way radios so I asked them to find what the deal was. It seems that there was a marathon race about to start and the police were going to block the road. My first thought was the road was going to be choked with runners, ruining my shot, (I'm thinking the Boston or the NYC marathons). No, maybe 200 runners and as soon as they ran past, I had a clear shot to the west and in fact I moved my tripod into the street for a better angle as the police were still blocking the intersection. This was very good luck!
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This lifestyle advertising photo of business men was taken in New Orleans close to sunset.

When shooting lifestyle the casting process is important and we spend a lot of time with the casting process. On major projects we'll set up a test shoot to see which model(s) work the best.

I had scouted for this location on and off for about 3 days. I wanted to shoot into the sun, meaning the street had to run very close to east - west, with a clear shot to the sun late in the day, meaning tall trees or buildings would interfere. Plus I wanted a wide road and with car traffic for the background element and a traffic light to stop traffic. This was the perfect location.

So the shoot day arrived and I started to shoot several ideas in another location but close to this one with all of the models all the time watching the time to get this shot, the last image of the shoot.

We move to the location and we start to shoot. It was hampered by the fact that when the traffic light changed, I could not shoot. 3 minutes after I started to shoot, a police car rolls up with its light flashing close to the models. I'm thinking there is a problem of us shooting there. I had given 2 of the models two-way radios so I asked them to find what the deal was. It seems that there was a marathon race about to start and the police were going to block the road.

My first thought was the road was going to be choked with runners, ruining my shot, (I'm thinking the Boston or the NYC marathons).

No, maybe 200 runners and as soon as they ran past, I had a clear shot to the west and in fact I moved my tripod into the street for a better angle as the police were still blocking the intersection. This was very good luck!

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We are based in Atlanta, Georgia and Los Angeles, California, both in the USA & Milan, Italy, and serve the nation and travel worldwide for projects, both video and stills. On average we travel 175 days a year from all over the USA, to Singapore to Japan, Europe and the Middle East. We are normally in Europe 2 or 3 times a year, mostly Italy and Germany, shooting for clients there.

If you would like to use this image, or any of Steve's images, for mock or comp use, please just ask. There is never a charge for this service. Educational use is permitted without charge, unless published, but please ask first. All commercial use is available only with a limited copyright release prior to use from the copyright holder, Steve Thornton. Thanks for looking!

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This is who, or what we are, what we can do or have already done: business lifestyle video shoots, los angeles business photographer, los angelesbusiness photographers and photographer business lifestyle, business advertise photographers, business photo library photographer, business branding photographer, business branding photographers, business branding photography, business branding photos, business photograph library photographer, business photograph library photographers business lifestyle website images, business advertising campaign photographers, business advertising campaign photography, business advertising for photography, business lifestyle website photography, los angeles photographer business lifestyle, business photographers in atlanta georgia, business advertising photography, business branding image, business branding images, business video shoots, business website images, business website photography, los angeles photographer business lifestyle, los angeles business lifestyle photographer, los angeles business lifestyle photographers and photographer business lifestyle, business lifestyle advertise photographers, business lifestyle advertisement photographers, business lifestyle advertisement photographers, business lifestyle advertising campaign photographer, business lifestyle advertising campaign photographers, business lifestyle advertising campaign photography, business lifestyle advertising for photography, business lifestyle advertising photographer, business lifestyle advertising photographers, business lifestyle photographer advert, business lifestyle photographer advertising, business lifestyle photographer los angeles, business lifestyle photographer los angeles, business advertising photographer, business advertising photographers, business photographer advert, business photographer advertising, business lifestyle photographer los angeles, business photography advert, business photography advertising, business photography campaign and business photography for advertising.

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Steve Thornton & The Team.

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