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Business Lifestyle Photography

With lifestyle photography projects, casting is important. We will base the talent we hire on the client's needs. Lifestyle imagery can be as simple as single person all the way to a large group. Having the right mix of good talent, models and/or actors, is one of the keys in having a successful shoot.

The Photographer and/or The Director:

When we are shooting for a client, either the shot list, the layouts or direction from the client will help shape the imagery and the time of day. Generally speaking the director or the photographer will have a lot of sway, but the number of images that need to be created will dictate a lot of what can be done in the time allowed.

The Crew:

Once the director or photographer tells the crew what they are wanting, the crew will tend to setting the lights, reflectors in place cameras with lenses ready for the photographer to ask for them, or the photographer may pickup a camera and just say to the model/talent, "Stand there and look at the camera" and not need anything.

For most lifestyle photography, or video, it means some light make up, simple hair styling, wardrobe styling, and the styling crew will do all of this based on what the client is looking for. Business wardrobe will likely mean: ties, suits, sports jackets and maybe a pocket square for men, dresses, skirts, blouses, jackets, scarfs, maybe handbags for women, all of which will need to be on set in the right sizes.

When shooting Business Lifestyle photography or video, whether it is for branding, advertising or editorial use, brings different challenges to the photographer and/or director. Normally the biggest challenge is directing the talent in a way so the action does not look like it is forced or look like they are "Posing" for the camera.

All of the models I used for these images have been through a casting process to help insure we have the right look for our clients. The other qualities we look for are models that are comfortable with themselves, that move but not too much or exaggerated to the point it looks forced.

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We are based in New York City, Atlanta, Georgia, USA & Milan, Italy, and serve the nation and travel worldwide for projects. On average we travel 175 days a year from all over the USA, to Singapore to Japan, Europe and the Middle East. We are normally in Europe 2 or 3 times a year, mostly Italy and Germany, shooting for clients there.

If you would like to use this image, or any of Steve's images, for mock or comp use, please just ask. There is never a charge for this service. Educational use is permitted without charge, unless published, but please ask first. All commercial use is available only with a limited copyright release prior to use from the copyright holder, Steve Thornton. Thanks for looking!

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This is who, or what we are, what we can do or have already done: Business branding photographer, business branding photographers, business branding photography, business branding photos, business editorial photographer, business editorial photographers, business international photographer, business international photographers, business magazine photographer, business marketing campaign photography, business marketing photographer, business marketing photographers, business marketing photographs, business photo advertisings, business photo library photographer, business photograph library photographer, business photograph library photographers, business photographer advert, business professional photographer, business video shoots, business website images, business website photography, photographer business lifestyle, business photographer, business photographers and photographer business lifestyle, business advertise photographers, business advertisement photographers, business advertisement photographers, business advertising campaign photographer, business photographer advertising, business photographer, business photographer, business photographer, business photographers, business photographers, business photographers in, business photographers, business photographers, business photography advert, business photography advertising, business photography campaign, business photography for advertising, business photography production, business photoshoot production, business advertising campaign photographers, business advertising campaign photography, business advertising for photography, business advertising photographer, business advertising photographers, business lifestyle advertising photography, business lifestyle branding image and business lifestyle branding images.

What can we do for you?

Steve Thornton & The Team.




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All images and this entire website is © Steve Thornton