Award Winning Portrait Photography, Portrait video shoots, Atlanta, GA, New York City, Milan, Italy
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Portrait Photography

Casting may be a major part of a portrait project, it depends on the client's needs.

Being a professional commercial image making company, we rarely are shooting with the general public. For most of our projects, we are working with professional talent, models and/or actors and casting is a big part of this process. All of these people are used to being in front of the camera, like being in front of the camera and have experience working with crews, taking direction and understand the process.

With professional portrait photography this does not always apply. Frequently we are working with "Real People": The everyday folks who may or may not have ever shot with professional photographers or a video project. In this situation we are working with a 100% unknown talent. In other words, this is a good opportunity to fail. If we are just shooting the face, or from the top of the face to mid body we have a very good chance of being successful. If however if we are shooting full length or walking or having to memorize and then speak lines, this can be a problem.

Steve tells us of an video project he was directing where a real person was asked to speak one line that had 6 words. 90 minutes later the client said to 'forget it', as is was painfully clear this person would not be able to speak and act this one line without making a mistake. No one person is at fault, our client said the were comfortable using their own people and did not want to hire professional talent. It happens, rarely.

So we do shoot with non-professional talent, we are just fine in doing so and a lot of times they are just fine. However we will let the client know of the potential risks in advance.

The goal of a portrait is to shoot an amazing image of the person's face, normally it can be all about the face or the face and the upper body but it can also be full length depending on what the client is looking for or needing.

The Crew:

For most portrait photography, or motion, it means crew wise: Make up, hair styling, wardrobe styling and the styling crew will do all of this. Makeup & Hair styling is normally: Just lipstick, mascara and brush the hair for women and limited makeup, maybe just powder for the face and some hair styling for men. Wardrobe styling frequently will be clothes from the person's closet. We will provide a list of what we are looking for wardrobe.

Early in the project, the photographer or director, will have given the what they are looking for lighting wise for each shot. The photographer's assistants, or the video crew for the director, will light the scene: setting the lights, reflectors, silks, gobos etc, and have the cameras with lenses ready for the photographer or director to ask for them.

The Photographer and/or The Director:

If the director or the photographer is shooting something for a personal project, they get to direct what they want for The Light, The Location and the Time of Day, which means to Steve it is all about the light.

If we are shooting for a client, then the layout or direction from the client will help shape the imagery and the time of day. Generally speaking the director or the photographer will have a lot of sway, but the number of images that need to be created will dictate a lot of what can be done in the time allowed.

Portrait photography or video, whether it is for branding, advertising or editorial use, brings different challenges to the photographer and/or director. Normally the biggest challenge, if the model, actor or real person has not shot this type of photography, is getting them to relax and be himself or herself. Most professional models/actors are used to this type of photography and/or video, real people are not always comfortable with the process. We are normally very successful.

When hiring talent, we have been through a casting process to help insure the look is what the client or we're looking for. The other qualities we look for are models/actors that move but not too much or exaggerated to the point it looks forced. Another quality I look for is the ability to change their face, subtly.

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We are based in Atlanta, Georgia, New York City, USA & Milan, Italy, and serve the nation and travel worldwide for projects, both video and stills. On average we travel 175 days a year from all over the USA, to Singapore to Japan, Europe and the Middle East. We are usually in Europe 2 or 3 times a year, mostly Italy and Germany, shooting for clients there.

If you would like to use this image, or any of my images for mock or comp use, please just ask. There is never a charge for this service. Educational use is permitted without charge, unless published, but please ask first. All commercial use is available only with a limited copyright release prior to use from the copyright holder, Steve Thornton. Thanks for looking!

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This is who, or what we are, what we can do or have already done: Award winning portrait advertisement photographers, portrait advertisement photographers, portrait advertising campaign photographer, portrait advertising campaign photographers, portrait advertising campaign photography, portrait advertising for photography, portrait advertising photographer, portrait advertising photographers, portrait advertising photography, portrait branding image, portrait branding images, portrait branding photographer, portrait branding photographers, portrait branding photography, portrait branding photos, portrait editorial photographer, portrait advertise photographers, portrait editorial photographers, portrait international photographer, portrait international photographers, portrait magazine photographer, portrait marketing campaign photography, portrait marketing photographer, portrait marketing photographers, portrait marketing photography, portrait photo advertisings, portrait photo library photographer, portrait photograph library photographer, portrait photograph library photographers, portrait photographer advert, portrait photographer advertising, portrait photography advert, portrait photography advertising, portrait photography campaign, portrait photography for advertising, portrait photography production, portrait photoshoot production, portrait professional photographer, portrait video shoots, portrait website images, portrait website photography and photographer portrait.

What can we do for you?

Steve Thornton & The Team.

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