Award Winning Beauty Photography, beauty video shoots, los angeles, Atlanta, GA, Milan, Italy
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Beauty Photography

Casting is a major part of a beauty project.

Finding the ideal combination of elements such as appearance, skin quality, eye symmetry, eye size, nose shape, mouth shape, ear position, hairline, and jawline requires a certain level of symmetry. Only a limited number of models can withstand such meticulous scrutiny. We always strive for perfection, although it may not always be attainable. Therefore, we settle for the closest approximation to perfection.

The objective of a beauty image is to capture a stunning portrayal of the model's face, focusing on aspects like the face itself, eyes, or lips. This often involves extensive makeup and hairstyling. However, there exists a spectrum within the realm of beauty looks. It spans from heavy makeup to a "no makeup look" or even completely bare-faced. Nevertheless, the ultimate goal remains constant - to produce a remarkable image.

The Crew:

For the majority of beauty photography or motion projects, it entails the involvement of a styling crew responsible for makeup, hair styling, wardrobe styling, and potentially a manicurist*. The makeup and hair styling can vary significantly, ranging from minimal application like lipstick and mascara, along with hair brushing, to a complete absence of makeup, which is rare and typically seen with young models, to the use of heavy makeup and intricate hair styling.

*Side note: The selection of a manicurist requires careful consideration. Opting for just any individual found in a mall is unlikely to yield satisfactory results. When a model's hand appears in the frame, the nails and polish must be flawless. There should be no smudges, streaks, or patches of missing polish - essentially, it should exhibit precise application, limited to the nail itself. Achieving this level of precision is challenging and necessitates ample experience!

The Photographer and/or The Director:

When the director or photographer is working on a personal project, they have the freedom to dictate their preferences regarding the lighting, location, and time of day. In such cases, the focus is primarily on capturing the perfect light.

However, when shooting for a client, the layout or directions provided by the client play a significant role in shaping the imagery and determining the appropriate time of day, if shot outdoors. Generally, the director or photographer still maintains a considerable influence, but the number of images to be created within the allotted time frame also impacts what can be achieved.

Subsequently, the photography or video crew proceeds to arrange the lights and reflectors, ensuring that cameras with the appropriate lenses are readily available at the photographer's/director's request. In some instances, the photographer/director may simply pick up a camera and instruct the model or talent to "Stand there and look at the camera," without requiring additional equipment. Nonetheless, the significance of lighting remains paramount.

Beauty photography or beauty videos, whether intended for branding, advertising, or editorial purposes, present distinct challenges for the photographer and/or director. One common challenge, particularly when working with models unfamiliar with this genre of photography, is establishing a relaxed and authentic demeanor. Professional models and actors are generally accustomed to this style of photography and videography.

All the models featured in these images have undergone a casting process to ensure that their facial and bodily attributes align with the client's or our vision of a remarkable beauty photograph or video. Typically, this entails selecting highly attractive women who possess a youthful appearance, are in good physical shape, and have minimal to no stretch marks, piercings, or tattoos. The desired body type is usually slim, although it may vary depending on the clothing and desired aesthetic, aiming to achieve close-to-flawless skin without prominent bones.

Additionally, we seek models who exude self-confidence, exhibit controlled and natural movement without appearing overly exaggerated or forced. Another quality we value is their ability to subtly alter facial expressions.

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We are based in Los Angeles, California and Atlanta, Georgia, both in the USA & Milan, Italy, and serve the nation and travel worldwide for projects, both video and stills. On average we travel 175 days a year from all over the USA, to Singapore to Japan, Europe and the Middle East. We are normally in Europe 2 or 3 times a year, mostly Italy and Germany, shooting for clients there.

If you would like to use this image, or any of my images for mock or comp use, please just ask. There is never a charge for this service. Educational use is permitted without charge, unless published, but please ask first. All commercial use is available only with a limited copyright release prior to use from the copyright holder, Steve Thornton. Thanks for looking!

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All images and this entire website is © Steve Thornton

This is who, or what we are, what we can do or have already done: atlanta beauty advertise photographers, atlanta beauty advertisement photographers, atlanta beauty advertisement photographers, atlanta beauty advertising campaign photographer, atlanta beauty advertising campaign photographers, beauty advertising campaign photography, atlanta beauty advertising for photography, atlanta beauty advertising photographer, atlanta beauty advertising photographers, atlanta beauty advertising photography, atlanta beauty branding image, atlanta beauty branding images, atlanta beauty branding photographer, atlanta beauty branding photographers, atlanta beauty branding photography, atlanta beauty branding photos, atlanta beauty editorial photographer, atlanta beauty editorial photographers, beauty international photographer, beauty international photographers, atlanta beauty magazine photographer, atlanta beauty marketing campaign photography, atlanta beauty marketing photographer, atlanta beauty marketing photographers, atlanta beauty marketing photographys, atlanta beauty photo advertisings, atlanta beauty photo library photographer, atlanta beauty photograph library photographer, atlanta beauty photograph library photographers, atlanta beauty photographer advert, atlanta beauty photographer advertising, beauty photographer los angeles, beauty photographer los angeles, beauty photographer los angeles, beauty photographers, beauty photographers in atlanta georgia, beauty photographers in los angeles, beauty photographers in los angeles, beauty photographers los angeles, beauty photography advert, beauty photography advertising, beauty photography campaign, beauty photography for advertising, beauty photography production, beauty photoshoot production, beauty professional photographer, beauty video shoots, beauty website images, beauty website photography, los angeles beauty photographer, atlanta beauty photographers and photographer beauty.

What can we do for you?

Steve Thornton & The Team.


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