
My Philosophy on Advertising Photography |
My mission on all advertising jobs I shoot for you, my client, is for me to help you sell your products or services. As a result I tend to ask a lot of questions about your business, your sales, your marketing, (or lack thereof) the demographics of your clients and customers or, if you are a wholesaler or supplier, I'll ask about your customer's customers. I'll discuss with you where & how you want to use the photography I will create for you and suggest other uses for my imagery. But it is all with one eye on how can I help you make more sales. I'll look to see if you need "Branding" or do you just need to sell one item only. I'll look to see how I can help your company be more attractive to a customer vs. your competition. I'll look how I can help raise awareness of your company to all non-customers to help them be a customer. I'm not here just for the money and I'm not here just for the fun. To me if I can help you make more money you will call me again and this is good business, everybody wins. Another part is I do not believe "One size fits all." Every client and every project is different & requires new thinking on how to solve your needs. Even if you shoot with me over and over and the product is the same I will find ways to shoot the same thing in a new and interesting take. I am here to help you make more money. So if you are looking for another advantage over your competition... I could be it. |
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